Marketing Inside

Product Description
“You’ll learn a great deal from this fantastic little book. I’ve been in sales nearly my entire business career, and I know I did. This story stresses efficient selling and creating customers when it seems there are none in sight. I found the writing charming and the mood contagious.”—Steven K. Wilson, president, VERTEX, Inc. “After more than 20 years in business, I realized what was missing was a book on approach, a high-level strategy… More >>

The Salesman’s Magician: A Business Parable for Today’s Sales and Marketing Professional

Product Description
This Health Industry Insights report details IT spending expectations for 2009–2010 within the life science sales and marketing industry segment. Sales and marketing IT spend in the life sciences is expected to accelerate to a 7.9% growth rate during 2009.Eric Newmark, research manager at Health Industry Insights, commented, “Securing face-to-face time with physicians, which was already challenging, has now become significantly more difficult for pharmaceutical sa… More >>

Best Practices: 2009 Life Science Sales and Marketing IT Benchmark Guide

Product Description
Sales and marketing functions exist to ensure that information about a company’s products reaches potential customers in a timely, efficient, and enticing stream, resulting in enough orders to keep the company profitable and growing. This chapter addresses the daily information needs of sales and marketing managers…. More >>

Information for Sales and Marketing: What Managers Need to Know